AQOMI shares 5 tips on how to build and maintain an Iconic Brand.
With more than 3,000 projects under his belt, AQOMI is the right person to ask about branding. He attributes his consistent success to 7 key branding principles which anyone can use. We caught up with AQOMI to learn his secrets.
1. People Only Know What They See
“Place yourself in their shoes. Whether it’s a fan or a client people only know you based on what they’ve seen. This means 1st impression and online footprint is key. Show them exactly what they need to see and nothing more” – says AQOMI
2. Keep it simple
“Simple is better. The human brain first scans for basic objects and colors. Make it easy for people to understand, they will thank you for it. ” – says AQOMI
3. Be Bold, Be Talked About
“People want something to talk about. Being bold and controversial makes you unique. At the end of the day, a brand’s goal is to get attention, think about that.” – says AQOMI
4. Do The Opposite Of Everyone Else
“I get noticed because my approach is so unique. I study the competition and then find a new playing field that they didn’t know exists. Why would you want to compete when you can be the only player?” – says AQOMI
5. Trust Your Gut
“My biggest wins have always come in moments of uncertainty. When everyone doubts your idea but for some reason you can’t dismiss it. That’s the winner. Trust your gut!” – says AQOMI
