A Journey Into Branding & App Design

Rocket Runner was a venture into branding an app design in the fitness industry. We drew inspiration from Nike, Under Armour, and Lululemon to create a style we like to call “Neon Fit”.

Rocket-Runner-Case-Study-2

By selecting a palette of white, fuchsia, and purple we were able to achieve a look of longevity associated with the cardiovascular system. The fonts are bold and the layout is simple to understand.

Made To Fit Your Wrist

When designing the layout we took a lot of factors into consideration. We wanted the app to work well on cell phones, but we were also thinking about how it would look on smart watches and other devices.

Recap

This project was a ton of fun and we feel that we knocked it out of the park. Hit the button below to see a more mock ups and the full presentation.

Dogas