That's right, I've worked on over 2000 projects in the creative space. Name any industry and I'll find something cool to show you. I think the driving force behind my success is because I love buying things. I was raised as a first generation immigrant in Canada, my parents couldn't always afford to buy me the toys I wanted. So I would stand in the aisles at Toys'R'Us and memorize every feature on the packaging of the toys I wish I could have. This taught me how to identify the features that made products more desirable in the consumers' eyes. That's why the biggest brands in the world reach out to me for help with their sales problems. I'm still that curious kid trying to decide what I should buy with my only dollar.